Privacy Policy

James FCS t/a Farm and Country Supplies is committed to safeguarding, protecting and respecting your privacy and in compliance with The General Data Protection Regulation (GDPR). This privacy policy explains how we use any personal information we collect about you when you use this website or that you provide to Farm & Country Supplies voluntarily when you contact us directly via email, telephone or via our social media.

The data controller is James FCS t/a Farm & Country Supplies an unlimited company registered in England and Wales under company number 07178708 and whose registered office is at Wey Court West, Union Road, Farnham, Surrey, GU9 7PT.

At Farm & Country Supplies we are dedicated to safeguarding and preserving your privacy when visiting our site or communicating electronically with us. We do update this Privacy Policy from time to time so please do return and review this document regularly. This Privacy Policy should be read in conjunction with our Cookie Policy.

If you are aged 16 or under, please get your parent/guardian’s permission before you provide personal information to our site. Users without this consent are not allowed to provide us with personal information.


Information we collect about you with regard to each of your visits to our site:

technical information, including your website login information, browser type and version, time zone setting, browser types and versions, operating system and platform; and

information about your visit, including the full Uniform Resource Locators (URL) clickstream to, through and from our site; products you viewed or searched for; page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), and methods used to browse away from the page.

We collect this information so that we can improve and test our website and to help in our efforts to keep it safe and secure. Please see our Cookie Policy for details.


As part of the registration process for our monthly e-newsletter, we collect personal information. We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don’t rent or trade email lists with other organisations and businesses.

We use a third party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice.

You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing our data protection officer Arran James,


We also collect personal information when you voluntarily provide feedback via email, social media (for example, if you’re product was faulty and you wish to raise a complaint or you are requesting a free sample) or telephone. We will only process this information for the purpose of fulfilling our contract with you i.e. to replace a faulty item, to enable our technical team to investigate a problem with the product or to send out a free sample that you have requested. If you are requesting a free sample, we will only use your personal details to check that the sample has arrived. After this time, all information will be removed from our system. If you have contacted us to make a complaint regarding a food product, an investigation is launched by our technical team. By law our technical team have to record the details of the complaint and your name and address as part of their due diligence to appropriate food safety laws. This information is stored securely and has to be held by law for 5 years.


We collect your name, email and telephone number when you fill out a contact form on our website as well as information (including sometime details about your pet(s)) that you supply when you contact us by telephone or email. We will only use this information to respond to your enquiry. Once this is dealt with, we will delete your details.


If you provide us with personal details at an event or show so that we can send you a sample of our food or for further information we will simply take this information so that we can respond to your request as requested by you. This information will not be stored once your enquiry has been dealt with.


Data protection laws require that we meet certain conditions before we are allowed to use your data in the manner described in this Privacy Policy. We take our responsibilities under data protection laws extremely seriously, including meeting these conditions. To use your personal data, we will rely on the following conditions, depending on the activities we are carrying out:

As an entity established under the laws of England and Wales Farm & Country Supplies Ltd is obliged to comply with UK laws and guidance provided by UK regulatory bodies. In particular, we will need to process your personal information to verify your identity, your source of funds for anti-money laundering and fraud purposes, and to establish whether you have been barred from using our site due to objectionable behaviour. You will not be able to object to processing or ask for the deletion of your personal information insofar as it falls under this category.


When you enter into a transaction with us, a contract between you and us will have been entered into. In order for us to fulfil our obligations under that contract (e.g. to allow you to purchase goods from us), we will need to collect and process your personal information. Failure to provide the requisite personal information on sign-up and financial information on entering into the transaction or objecting to this type of processing / exercising your deletion rights will unfortunately mean we cannot provide our goods / services to you.


We may send you marketing emails in the future in the form of our newsletter about us and our goods, services, news and events where you have consented to sign up to our emails.


To use your personal data for any other purpose described in this Privacy Policy, we will rely on a condition known as “legitimate interests”. It is in our legitimate interests to collect your personal data as it provides us with the information that we need to provide our services to you more effectively. This requires us to carry out a balancing test of our interests in using your personal data (for example, in order to provide you with the information, products and services that you request from us), against the interests you have as a citizen and the rights you have under data protection laws (for example, to not have your data sold to third party marketing companies without your knowledge, or not store your personal data in insecure or unstable countries or regions). The outcome of this balancing test will determine whether we can use your personal data in the ways described in this Privacy Policy (except in relation to certain marketing activities, where we will always rely on your explicit consent). We will always act reasonably and give full and proper consideration to your interests in carrying out this balancing test.


All information that you provide to use are stored on our secure servers.

Although we will do our absolute utmost to protect your personal data and are continually working to improve our website, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.



We may disclose your personal information to any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We will only share your personal information with third party service providers if it is necessary or reasonably required for any of the purposes listed below.
We will only disclose your information to:

suppliers for the performance of any contract we enter into with you

third party suppliers and service providers to the extent they assist the group with its legal / regulatory obligations e.g. providers of services in respect of anti-money laundering, fraud, verification etc.;

Google Analytics to help us in the improvement and optimisation of our site (please see our Cookie Policy)

law enforcement agencies if we consider your behaviour to be unlawful, offensive, inappropriate or objectionable on our site.

We may also disclose your personal information to third parties:

if we are under a duty to disclose or share your personal data in order to comply with any legal obligation;

in the event that we consider selling or buying any business or assets or merge or enter into a joint venture with another business entity in which case we will disclose your personal data to any prospective sellers or buyers of such business or assets;

in the event of an insolvency situation;

to protect our rights, our property, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.


Under the GDPR you have the right to request your personal data that we hold in a commonly used and machine readable form e.g via CSV files. This information will be sent free of charge.


You have the right to request a copy of the information that we hold about you. If you would like a copy of some or all of your personal information, please email or write to us at the following address. There is no charge for this service. Information will be provided without delay and at the latest within one month of receipt. If you make the request electronically we will provide this information in a commonly used electronic format.

Under the GDPR you have the right to obtain:

Confirmation that your data is being processed

Access to your personal data – we want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate. We will respond within one month.

The right to erasure (known as the ‘right to be forgotten’): subject access requests – under the new GDPR regulations which come into force in May 2018, you can request for us to delete any personal data that we hold about you if there is no reason for its continued processing. We will do this within one month and there will be no charge for this.

We can refuse or charge for requests that are manifestly unfounded or excessive. If we refuse a request we will tell you why. You will have the right to complain to the supervisory authority and to a judicial remedy. You must do this without undue delay and at the latest within one month.

We would provide data electronically and in a commonly used format e.g. csv file.


Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies. We do not accept any responsibility or liability for their policies whatsoever as we have no control over them.


Farm & Country Supplies Ltd complies with processing legislation to ensure that all data is processed in accordance with data protection laws and in a manner that ensures appropriate security of all personal data, including protection against unauthorised or unlawful processing and against accidental loss, destruction or damage. We regularly review our processes to ensure that all the appropriate measures are used.


Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. This policy was last updated in May 2018.


Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to